Arthur Magnus
Operational Excellence and Applied Technology
- Consultant in operational excellence
- Lean Six Sigma specialist
- Consultant in technology applied to management
- Lawyer and accountant
CMR MED, a CMR Studio brand
Managementfor clinics andpractices
Finance, accounting, operations, patient experience, technology and training under one roof. Marketing brings the patient in; CMR MED gets the clinic ready to receive them.
2014CMR Studio since
117companies served
20Brazilian states
3countries
01The market
The Brazilian medical market in 2026
Brazil has never had so many physicians, and the taxation of profits changed in 2026. Management now weighs on a clinic’s results as much as a full schedule.
- 635kpractising physicians in Brazil in 2025
- 2.98physicians per thousand inhabitants, the highest ratio ever recorded in the country
- 10%income tax withheld on profits above R$ 50,000 a month paid by a company to each partner, since January 2026
Sources: Demografia Médica no Brasil 2025 (FMUSP, AMB and Brazil’s Ministry of Health) and Law 15,270/2025.
02What we find
Six common situations in clinics
When the schedule fills up, management has to keep pace. These are the situations that come up most in our diagnostics, and what each one costs. Pick the situation closest to your clinic’s to see where to start.
Clinic and physician accounts mixed togetherNobody knows the month’s real resultWhere to start: Finance BPOTax structure chosen at the start and never reviewedMore tax than necessary without anyone noticingWhere to start: AccountingPartner withdrawals and payroll with no planFriction between partners and staff costs out of controlWhere to start: AccountingWhatsApp acting as the clinic’s systemPatients lost between first contact and the appointmentWhere to start: Applied technologyMarketing without measuring how many leads bookSpending with no known returnWhere to start: 360 DiagnosticContracts, permits and patient data protection left pendingRisk of fines in an inspectionWhere to start: 360 Diagnostic
03360 Diagnostic
Five areas analyzed together, in four weeks
The 360 Diagnostic shows where the clinic gains, where it loses and what to do first. Every number comes with its source, and every problem comes with an action, an owner and a deadline.
01Finance
Revenue, margin, cash and where the money goes.
02Accounting and tax
How much tax the clinic pays, how much it could pay and what is pending.
03Corporate and compliance
Articles of incorporation, partners, contracts, permits and patient data.
04Commercial
Where patients come from, how many book and when they drop off.
05Operations
Processes, scheduling, room occupancy, staff and systems.
04Services
Six services to put the plan into practice
Each service can be hired on its own. The annual plan combines accounting, day-to-day finance and a monthly results meeting, with the 360 Diagnostic included.
ManagementAccountingTaxes, payroll and the medical entity in order, with the tax regime reviewed every year.See the serviceManagementFinance BPOPayables, reconciliation, collections and the monthly close run by our team.See the serviceOperationsOperational excellenceProcesses, roles and KPIs from the front desk to the monthly close.See the serviceOperationsPatient experienceThe patient journey mapped and improved, from first contact to follow-up.See the serviceTechnologyApplied technologyAI agent on WhatsApp, dashboards and automation of the clinic’s routines.See the serviceTrainingCMR AcademyCourses and training in management, patient service, finance and AI for the clinic’s daily work.See the service
05In practice
Dashboard and patient service at a sample clinic
Examples of what the clinic receives, with fictitious data. Change the dashboard month and follow a conversation run by the AI agent.
Fictitious data, to show how the work looks day to day.
06Marketing and management
Side by side with the clinic’s agency
CMR MED works with the marketing agency the clinic already has. Both look at the same numbers: how many patients marketing brings in and what management turns into results.
The clinic’s marketing agency
- Positioning and content
- Ads and lead generation
- Digital presence
The same numbers for both teams
CMR MED
- Finance and accounting
- Operations and patient service
- Applied technology
- Team training
A clinic is a service business, with processes, costs, margins and a team. When management keeps pace with a growing schedule, physicians get their time back for patients and for the decisions only they can make.
07How we start
From first contact to diagnostic under way
01First conversation
Thirty minutes to understand where the clinic stands and what concerns the partners.
02Proposal by size
Scope and investment based on the clinic’s size and number of locations.
03Agreement and documents
Confidentiality agreement, signed proposal and the document list sent over.
04Kickoff
The diagnostic starts within five business days of the agreement.
08Leadership
The firm’s three heads
CMR MED is led by the heads of CMR Studio, with the firm’s management, finance, accounting and technology team.
Sara Pimentel
Strategic Alliances and Patient Experience
- Consultant in strategic alliances
- Growth consultant
- Consultant in patient experience
- Lawyer and social worker
Rodrigo Soares
Comptrollership and Finance
- Consultant in comptrollership and finance
- Financial planning and performance reporting
- Accountant and finance professional
09Contact
Let’s look at your clinic’s numbers
Replies during business hours (Brazil time), on the same number as the phone.
Open chatCalendar
30-minute callTo understand where the clinic stands and what concerns the partners.
Book a call